1. WhatsApp had a very clear spike in traffic starting in 2020 when first signs of COVID started to appear. This spike lasted well until the summer of 2021 when more people started traveling. After the summer of 2021, traffic returned to normal levels and only started increasing again toward the 2025 elections.

2. Telegram followed a similar pattern during COVID, and started gaining measurable success afterwards.

3. Viber also followed a similar pattern during COVID. However, its usage dropped afterwards, likely because more users went to other platforms like Telegram.

4. Skype did not seem to gain anything during or after COVID. If anything, it actually lost traffic, which it only recovered toward 2024.

5. RocketMortgage had a noticeable drop in traffic during COVID, likely because there was much less purchase or refinance activity during that time. However, they gained more traffic after COVID since more people started both buying and refinancing.

6. Amazon being the largest e-Commerce site seemed to have the same volumes before, during and after COVID, with an increase toward 2025, and a spike during the 2025 elections.

7. Ebay surprisingly had significant drops in traffic during COVID. Just as surprising is the spike after COVID in the summer of 2021, as well as a steady deline after 2022.

8. GitHub had a ~ 1.5x rise during COVID and quite some time after, likely with more people staying at home and spending more time on their own projects.

9. StackOverflow only had a short rise in the summer of 2020, likely when more people stayed home, yet a steady decline in popularity over time.

10. TikTok had a pretty consistent growth since 2019, and now it's flattened out since 2023.

11. ChatGPT went from Zero to Hero much faster than TikTok, and still has a steady growth.